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Twitter – The latest marketing sensation

04.16.2009 · Posted in Home and Garden Articles

Twitter has introduced micro-blogging to the world and it has already become a phenomenon of sorts. Millions of people are typing out what they are doing at the moment in the form of 140 character short text messages. Online marketers have already started taking advantage of this hot new trend in social media to promote their wares. If you are wondering whether to use Twitter, here are some useful ways with which to begin your campaign. nnStart twittering: Do not think too much and just jump in. All you have to do is to type in what you are doing right now. Language, grammar, and punctuation do not really matter. Twitter is sometimes compared to SMS of the Internet. The more you twitter, the more you will get used to twittering. Psychologists point out that constant communication develops trust and trust is what you want from your prospects. nnWrite about your product: If you are passionate about your business, it will be the one thing always on your mind. So your tweets will need to reflect that passion. One small message will not create an impression but hundreds of tweets over a period of time, will get your passion communicated to all those who are following you. Use Twitter for micro-promotions and micro-marketing. nnEvents, Deals, Contests, etc: Using Twitter is the speediest means to announce your spring clearance sale or your daily deals. Your tweets will reach your followers within seconds of your announcement. Not only that, it can also pass on to their friends and can quickly assume viral proportions. nnMaximize lead generation: Announce timely offers like ‘Last day for 50% off’ on your product or ‘Free software for download for the first 100 registrations’ on your website. This will generate a large last-minute response for your promotions. You can also send short updates and news items about the features of your products, awards that you have won or upcoming releases in order to keep in touch with your prospects. nnDevelop your personal brand: People like to follow knowledgeable persons and are influenced by expert opinion. Therefore, you can express your insights about your products or field to create a perception of expertise. Provide tips on how to use your products for best performance for which your customers will be thankful. nnIn summary, I will emphasize that Twitter provides a marvelous opportunity for employing creativity in marketing campaigns. So do not underestimate the power of these 140 characters to shape your online or offline business.

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