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Why Not Using CRM Software is Hurting Your Business

10.03.2009 · Posted in Business News Article

CRM stands for customer relationship management so CRM software is software that manages a database of customer information. These systems can be as simple as a small Access database or even a simple spreadsheet. However, even a small business can benefit from using purpose-built software designed to make customer management easier.nnWith customer management software, any type of company can keep track of contact with their customers. If the first employee to make contact with that customer takes detailed notes, it makes further contact easier. This software can prevent frustrated customers who often take their business elsewhere; a customer gets angry when a company does not take notes and they have to repeat the same information over and over again during the next call.nnCRM software helps fix this. By noting everything, there is less need to only deal directly with one person. This ability to note everything also makes management?s job easier. They can review notes if there is an irate customer or can do audits to make sure that all the customers are being contacted at the proper intervals.nnThe customer is ultimately the winner when customer relationship management software is used; they get the best level of service possible. Companies large in size can use this software to manage thousands and millions of customers. With that said, even small companies can benefit from these software programs to provide customers with quality, focused service. There are even products that weren’t originally designed to be CRM programs have features that let them mimic these CRM products.nnA good example of this is the popular Quickbooks. When first developed, Quickbooks was originally a money management program for businesses, not CRM software. But, as new editions were released, the product included many fields that were ideal for storing customer information, such as conversation notes. This impressive product has extended it’s abilities and feature set over the years to include customer relationship management in order to stay competitive.nnCustomer relationship management really is a new word for an old concept: If you build a business and maintain relationships with customers by recognizing them as individuals, you will have a stronger business. The software makes this easy and adds so much other functionality that it makes the entire office more productive and allows those doing the majority of the work to work more efficiently.

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